DYCAR - J.R. STRAIN: Rootsuit

J.R. STRAIN: Rootsuit

CLIENT
Dycar

PROJECT TYPE
Integrated campaign

GET
Legacy Smokers

TO
Experience J.R. Strain for the first time

BY
Explaining and emphasising the benefits of J.R. Strain’s aeroponic grows

We created a striking campaign that made a hero of our Rootsuit: a costume made of white roots to showcase the unique aeroponic process. The Rootsuit showed up at events and appeared in eerie ads that hit on the benefits of J.R.’s science-based grows, including cleaner smoke, higher quality, and lower environmental impact. The broad reach and stoppage power of the campaign helped the J.R. team exceed sales expectations.