CLIENT
Dycar
PROJECT TYPE
Integrated campaign
GET
Legacy Smokers
TO
Experience J.R. Strain for the first time
BY
Explaining and emphasising the benefits of J.R. Strain’s aeroponic grows
We created a striking campaign that made a hero of our Rootsuit: a costume made of white roots to showcase the unique aeroponic process. The Rootsuit showed up at events and appeared in eerie ads that hit on the benefits of J.R.’s science-based grows, including cleaner smoke, higher quality, and lower environmental impact. The broad reach and stoppage power of the campaign helped the J.R. team exceed sales expectations.
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TORONTO (HQ)
416-522-5020
111 Peter Street, Suite 700
Toronto, ON M5V 2H1
MONTREAL
416-522-5020
111 Peter Street, Suite 700
Toronto, ON M5V 2H1
CHICAGO
416-522-5020
111 Peter Street, Suite 700
Toronto, ON M5V 2H1
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